BEST PRACTICES FOR BUDGET ALLOCATION IN PERFORMANCE MARKETING

Server-Side Tracking vs. Pixel Monitoring - Which is Better?A variety of ecommerce services are turning to server-side monitoring as a means to boost their information collection processes. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can cause higher accuracy and more trusted information

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con